Our Story

The Gingerbread Lady Bakery is an artisan bakery based at 109 Van Riebeeck Avenue in Edenvale, Johannesburg. Established in 2015, The Gingerbread Lady Bakery is dedicated to making cakes with nostalgic homemade flavours, with a contemporary twist on every flavour and design.

We specialise in stylish buttercream cakes, delicious and fresh French Macarons and other sweet confectionary. The enthusiasm for The Gingerbread Lady’s creations continues to grow. We have a  sincere dedication towards dessert making. Our mission is to provide all of our customers with delicious, beautiful & memorable sweet treats for any occasion.

We are sought after for our gourmet cupcakes, over the top cakes and fresh macarons.

We also specialise in beautiful wedding candy tables. A sweet display is much more fun as you can incorporate all your favourites onto one table and serve it like a delicious dessert platter. Above all, is fully customisable!


Natalie Wadsworth started out baking from home in late 2015, making sweet treats for the family and friends. It all started as a love affair with baking when her late Ouma taught her how make her first peppermint crisp tart. It took until 2015 for her to decide to take the leap, and start baking for people outside her family.

She stood shy and timid at her first bake sale at a local farmers market, not knowing it would turn out to be a delicious success. This got the ball rolling on taking on private orders for cakes and sweets. With lots of love, hard work and long hours, 2 years later, she was able to quit her job and begin her full time career as a baker and cake designer for herself. In April 2020, Natalie’s Fiance, Arno, joined the team.  As a result, they have self dubbed themselves The Power Couple of Baking. Together they create, design and deliver the most beautiful of cakes and sweet treats. Her mother, Doreen, is the cookie and brownie master, making treats that leave the mouth watering. Tian, Natalie’s brother in law, joined the team in January 2021, with his eager desire to bake scrumptious cakes and to create mouthwatering food delights.



Averaging 1000 macarons as week, and fully booked calendars 2 months in advance, we can proudly say The Gingerbread Lady is consistently growing to expand to our awesome clientele of corporate clients, birthday celebrants and event planners. In addition, we are also now supplying local Spar Supermarkets with our famous macarons.

We offer a wide selection of buttercream based cakes & cupcakes- that are mostly personalized for each special occasion, above all, making no two dessert creations coming from The Gingerbread Lady the same. We hope to inspire you with our delicious treats, and continue to enthuse our clients with sweet delights.

In 2019, we opened our Artisan Store at 109 Van Riebeeck Avenue in Edenvale.

You can also find us on Facebook and Instagram, where we share all of our delicious treats. We also do regular specials and promotions, so make sure to follow us!